What did Jesus see in the rich man that the rich man could not see in himself?
Jesus saw his potential.
Jesus met all kinds of people--fisherman, children, Samaritans, tax collectors, criminals, prostitutes, the poor, the rich, the demon-possessed, etc. Jesus saw hidden magnificence in every person. He could bring it out of anyone.
Yes, I know the rich man who came to Jesus was too attached to wealth, but Jesus saw the hidden treasure. He saw how the man's whole life could be transformed. The rich man was so close to the life he was meant to live. Jesus knew it. The man just needed to trust Jesus more than his own instincts.
But on the day he heard Jesus say, "Follow me," he could not imagine leaving behind the life he had known for the one Jesus offered.
And that's the rub for us all. Jesus invites us to embrace a story unlike any other plot line we've ever considered.
But it's THE LIFE into which Jesus invites all people. Any person can step into it.
Jesus sees glorious possibilities for all of us, if we're willing to release whatever it is that's keeping us from actually becoming a Jesus-follower.